How to Repost on Instagram: The Guide You Need

Creating engaging content for Instagram on a daily basis can be very tiring and even sometimes may seem impossible! Even if you’ve planned your Instagram content strategy out, it can still be difficult to reach all of your goals.

It’s a good idea to use strategies that help you to mix things up, and when you repost on Instagram, you do exactly that. It’s incredibly simple and can help you to make connections and generate interest in your brand, business, or personal platform. 

Reposting on Instagram, also known as regramming, is a very popular tactic on Instagram; even still, it can be a bit confusing when you try to do it. We’re here to help with that so you can learn how to repost on Instagram with ease. 

How do you do it properly, and how can you avoid any misunderstandings when you use someone else’s content on Instagram? We’ve got the answers. 

Let’s get started! 

What is a Regram? 


A regram on Instagram is when you use someone else’s previously posted content on your own profile. You can regram all different types of content on Instagram— Stories, in-feed posts, and other content types. 

This includes posting photos or videos from other accounts, or even sharing content from someone else’s news feed directly into your Instagram story

No matter how you get the content, when you regram someone’s content, you should make sure that you do it in a way that doesn’t seem like you are claiming that content as your own original creation. 

Let’s find how to repost on Instagram. 

How to Regram: Reposting on Instagram 

In this section, we’re going to outline the most important things to keep in mind when you want to repost content from others on Instagram: how to find content to repost, how to get permission, as well as what types of apps will help you in your reposting efforts. 

How to Find Content to Repost on Instagram 


There are a variety of ways you can find top-notch content to share to your own Instagram profile. One of the best ways is to monitor content that tagged your account in their post. This means that the user already had you in mind when they posted it and you can ensure that the content is highly relevant to your own page. 

Another similar method is to monitor any content that users post using a branded hashtag that you have created. If you include a branded hashtag in your own content as well as in your Instagram bio, you can encourage users to tag it in their content and later you can seek that content out. 

If you have a location page that you use for your content as well, you can check that and see what posts are being posted with your geotag. 

All of these methods are excellent, but another great way to do so is to ask your followers to submit their photos to you and hold weekly photo contests. That way, you can generate consistent interest in users posting content that you’ll be able to regram. 

In addition, offering a prize is always a good way to make sure people participate! This can be a simple prize— even a discount code or a small freebie, or even a feature on your page depending on your audience size. 

You’ll gain not only photo submissions that you can later repost, but you will also get more engagement in general and have options to choose from. You’ll then be able to feature user-generated content (UGC) regularly and keep your community strong. 

In fact, even big brands use this strategy— H&M as well as Old Navy frequently feature UGC as their content strategy using their branded hashtag campaigns. 

If you’re worried about going it alone, you can consider partnering with brands or other non-competitive profiles in your niche. Look for accounts that have complementary products, services, or target audience. 

Build relationships with these profiles and you can both mutually benefit from the expanded target audience by collaborating. You can regram each others’ content and that way you’ll harness the power of more reach and impressions. 

The final way you can find content to regram is to check out hashtags that are connected to your brand or even just your niche. You may not get photos shared about your brand in particular, but you’ll be able to share related content that inspires others. 

Here’s a recap of how to find content to repost on Instagram: 

  • Share content you’ve been tagged in 
  • Share content that uses your branded hashtag
  • Share content that was posted with your geotag 
  • Hold photo contests on your profile 
  • Collaborate with complementary accounts
  • Monitor popular brand or niche hashtags 

Get Permission to Regram 


This is perhaps one of the most vital parts of regramming Instagram content. Instagram has strict rules about intellectual property and you must make sure that you keep yourself in the clear and get permission as well as give credit where credit is due. 

Even if you find a photo of a customer that posted featuring your product, it doesn’t mean they’re necessarily giving you permission to share it on your own profile. 

While most users will be jazzed about being featured on other accounts, you should make sure to confirm that with them. You don’t want to find yourself in hot water for using someone’s photo or reposting it without their permission. 

Even companies as big as Disney will ensure that they have the user’s consent to feature their photo on their business profile. This is a big deal, and you shouldn’t take it lightly. 

If you find a post that you love and you want to post it, you can do the following: 

  • Comment on the post and praise the post 
  • Send a DM and let the user know you’re interested in reposting 

This will make the user feel recognized and also cover your bases when it comes to reposting on Instagram. You don’t have to worry later if they start to claim that you didn’t have the right to post it. 

If a user tags your brand in the post, it’s highly likely that they’re looking to be featured anyway, but it’s a best practice to let them know just in case. That also goes for your branded hashtag; in your bio, you can say something like “tag #brandedhashtag” for a chance to be featured!” 

When you mention that, users know that what they post could be shared to your account. This is the same that goes for photo contests— be explicit that submissions are going to be considered for sharing on your profile. 

You can say something like “any photos submitted will be considered for use by (insert brand).” 

Okay, so you’ve got permission, that’s it, right? 

No! Don’t forget you should always credit the original poster (OP) so that people know that it’s not your own content. 

Tag the original poster and let your followers and viewers know who created it; it’s great not only to make sure you’re in the clear, but also to boost engagement, build community, and make the OP feel seen and respected. That’s a good thing for your reputation. 

It takes only a short amount of time, and the more you celebrate other creators on Instagram, the more approachable and authentic your brand will appear. If you don’t, you’ll be seen as a copycat and even someone who is infringing on intellectual property. 

5 Third-Party Apps for Reposting on Instagram 

Now that we know where to look for content and who to give credit to, let’s find out about 5 different third-party apps that can help you easily answer your question of how to repost on Instagram. 

These apps will save you a lot of time and energy, making it easier than ever to repost on IG! 

1. Repost for Instagram 

Repost for Instagram 

Repost App is the most common option when you want to regram content on your own IG profile. It’s available for both iOS and Android, and it’s very easy to share content that you love directly onto your own profile. Once you download the app, here are the steps to follow: 

  1. Go to Instagram and find the post you’d like to regram. 
  2. Click on the three dots in the top-right corner of the post.
  3. Tap the Link button to copy the link for the post. 
  4. Open the Repost App, and the link you copied will appear there. 
  5. Choose the post you want to regram and follow the prompts. You can add a watermark to the post to give visible credit to the original poster.
    1. You don’t have to include the watermark, but if you don’t, make sure you give credit in your Instagram caption! 
  6. Click Repost and Copy to Instagram 
  7. Finish up your post in Instagram, share it, and voila! Your regram is live. 

2. InstaRepost


Another option for regramming on Instagram is InstaRepost. It’s also available on iOS and Android, but it works a bit differently than Repost App. 

  1. Log into InstaRepost and allow access to your Instagram account
  2. From directly within InstaRepost, search for the post you want to regram; this is much easier if you know the handle from which the account is coming. You can also search different hashtags from within the app if you haven’t found any content yet. 
  3. After you locate the post you want to use, tap the arrow icon at the bottom left and hit Repost two times. That copies the photo to your camera roll.
  4. Open the Instagram app and tap the icon to create a new post.
  5. View your library to upload the photo, and the saved photo will be there. 
  6. You can then follow the remaining steps to post your content, including any adjustments to the photo and adding the caption. 

There isn’t a direct way to give credit through InstaRepost, so ensure that you give credit to the original poster in your caption, and don’t forget to ask for permission. 

3. DownloadGram


You won’t have to download anything to repost on Instagram when you use DownloadGram; you’ll be able to do it from the website directly, which is great if you don’t want any additional software on your devices. 

Here’s how to repost on Instagram using DownloadGram: 

  1. Find the post you want to repost on the Instagram app. 
  2. Tap the three dots at the top right of the post and click Link to copy the URL. 
  3. Open your browser and visit
  4. Paste the link and scroll down the page to find the Download Image button, which is green. 
  5. It will take you to a new screen where you should hit the Download button in the middle of the navigation bar at the bottom of your phone or web browser. 
  6. Save the image to your camera roll. 
  7. Open the Instagram app and create a new post, uploading from your library. 
  8. Complete the upload process by adding your caption and giving credit to the OP. 

4. Buffer


Buffer is actually an Instagram scheduling app, but for its clients, there’s a built-in Instagram reposting tool. You’ll be able to use the Buffer app to repost as well as their website. Not only can you access a regramming tool, but you can also streamline your Instagram posting schedule and make sure all of your content goes out at the right time

Here’s how to repost on Instagram using Buffer: 

  1. Find the photo you want to regram on Instagram. 
  2. Tap the three dots at the top right of the post. 
  3. Tap Link to copy the link. 
  4. Open the Buffer app; it will prompt you to repost the content you copied from Instagram if you so choose. 
  5. Create your caption and schedule a reminder for yourself if you’re posting at a later date. 
  6. You can post your content immediately, or Buffer will remind you to post it at the time you scheduled it for. 

5. Regrann


Regrann isn’t available for iOS, which makes it an option for Android users only. If you’re an iOS user, don’t worry! The previous four options mentioned are excellent for regramming on Instagram. 

Here’s how to repost on Instagram using Regrann: 

  1. Locate the image you want to repost in the Instagram app. 
  2. Tap the three dots above the post on the right-hand side and tap the Link button to copy the URL. 
  3. Regrann will open and you can choose to repost the content now, save it for reposting later, or share with other apps that use photos and videos. 
  4. If you’re ready to repost, click on the Instagram icon and make your desired changes or edits. 
  5. You can repost the original caption by pressing and holding on the caption screen. Tap Paste, and Regrann will paste the original caption. 
  6. Regrann gives credit to the caption automatically, so you don’t have to worry about doing it yourself. 

Why You Should be Reposting on Instagram 

Reposting on Instagram is a very effective content enhancement for any brand or business. It’s a great method for alleviating the stress of creating your own content all the time, as well as boost your community and get your followers and viewers excited about what you’re posting. 

You’ll see higher engagement levels as well. Here are four of the best ways you can use Instagram reposting to boost your content strategy. 

1. Implement User-Generated Content 

User-generated content

User-Generated content is the best way to repost on Instagram. It shows that your brand is popular among real users on the platform and that people trust your brand or business. Most brands would claim they’re the best out there, but when real people say it, other users are more likely to go along with it. 

This is a great example of why social proof is vital on social media platforms if you want to grow your audience and get higher engagement on your content. 

When you repost UGC on Instagram, other users see that real people love your brand and are excited about what you offer. It’s also a great way to implement high-quality, creative content that you didn’t have to plan out and shoot yourself. 

It’s a win all around! 

2. Promotion for Branded Hashtags 

Promotion of Branded Hashtags

Branded hashtags offer you another way to get some of the best content for reposting on Instagram. You can use branded hashtags to create a fun and engaging campaign for your followers and viewers. 

Using branded hashtags will get you more UGC and create a new feed for all of the content related to your brand, which is a huge added benefit. The more credible references you have out there, the better, and having a popular hashtag feed will give you a lot of social proof. 

Anyone who searches for your branded hashtag will see all of the other great posts that users uploaded with your hashtag in the captions, and that alone will provide another channel for people to check out your brand and decide what they think of it. 

Your profile will become more discoverable and you can get more Instagram growth through branded hashtag feeds, aside from getting content to repost. 

3. Brand Partnerships 

Working with influencers in your niche or complementary accounts will allow you to gain more reach and impressions for your content. You should look for brands that aren’t in direct competition with yours and have a similar target audience as your own. 

You can then promote each other’s content and build your relationship, growing not only your content offerings but also your follower count + engagement rate. 

You can expand this partnership into things like Instagram takeovers, affiliate partnerships, Instagram live collabs, and more. When you repost content from another brand on Instagram, the possibilities are endless. 

Look for accounts who have a similar vision and want to create something awesome just like you do. 

4. Host Photo Contests 

When you host your own photo contest, you take control of the UGC that you’re receiving and can provide incentives for users to share content related to your brand or business. You can use different creative prompts to do your photo contests. 

Perhaps one week you ask people to feature your brand or business in the outdoors; the next week you ask them to feature your content out with a friend— it really depends on your brand and what you want from your followers, but these types of prompts make it fun! 

Instagram used to run the #WHP, Weekend Hashtag Project, and it got people really excited about posting new content and sharing it for a chance to be featured on Instagram’s official account. You can do something similar to generate more interest in your brand and also get more submissions that you can repost on Instagram. 

Consider offering a prize to the top accounts. Make it fun, and build a relationship with your followers! This goes a long way in terms of PR. 

10 Examples of Reposting on Instagram Done the Right Way

Now that we know about some of the best ways to go about how to repost on Instagram, let’s take a look at some real examples of how you can implement these strategies in real content. 

1. In your post, you can give credit not only on the image but also on the caption. This can work through using watermarks, or even simply using a retweet from someone on another platform. You can give their own comment in the caption as well so that your account connects to and acknowledges the content. @poetic_realist_ did a great job of this. 


2. You can promote other brands and businesses with reposts as well. You can use a call-to-action (CTA) to get users to take action on the post and check out your partner. @seaworldmommy shows that here in her post. 


3. Infographics and wise quotes are abound on Instagram, so if you know that a particular quote or piece of content would appeal to your followers or can help you to share a message, you can repost it. You can see in this post from @healing_empathy_ that they added additional information about the graphic into their caption. 


4. If you sell products or services, when a person tags you in their content, share it! Don’t forget to ask for permission, but this can be a perfect opportunity to feature real-world enjoyment of your product. Check out @barchasf and how they featured a user that grabbed their food for takeout. 


5. Feel free to repost products that you design for a client. If a client features your work, you can share that on your own channel to show off your skills! @beanandbearcreative did exactly that. 


6. UGC is popular among brands and businesses, and you can see even most of the large companies out there featuring everyday users of Instagram. @gopro is a popular account that does just that. They showcase accounts that highlight greatness in the community and innovative ways that their products are used. 


7. Don’t be shy to find content through hashtags or personal accounts and share them. Don’t forget to ask for permission! Sometimes users capture great photos of products and services, why not use them? @balancedbites shows us how in their post. 


8. Instagram is a common reposter, and almost every single piece of content (if not all of the content) on their feed is from other users. Tag them and see if you get a feature! They do a #WeeklyFluff post where they share a cute video of pets, tagging the OP. 


9. Look for creators in your niche that post outstanding content that you’d never be able to capture on your own (even if you don’t tell anyone that!) Give them credit where credit is due and share it with pride, like @discoverearth always does. 


10. Brands and businesses frequently promote one another, and if you’re connected to a particular niche, you can feature other content from there. If you want a chance to be featured, tag other accounts! Many of them repost as well, just like @livefolk does for photographers around the world. 


5 Instagram Reposting Best Practices 

When all is said and done, the basics of reposting on Instagram can be summed up in the following five best practices. You’ll be a regram pro if you incorporate them into your strategy and you’ll be able to build your community through IG reposts! 

1. Ask for Permission


It’s not cool to use someone else’s content and claim it as your own. You need to make sure that you give credit where others deserve it and don’t put yourself in danger of legal action. 

In fact, reposting someone’s content without their permission will only make you look bad, so if you only take one thing from this post today, let it be that you must tag, or at least give credit to, the original poster— better to do both, when possible. 

Don’t forget to send a quick message or leave a comment on the post and get the permission first. If you find the content on a different site other than Instagram, still get the proper permission and link to the OP however you can. 

Doing so will help you to generate a sense of community and trust on your profile, and will highlight your brand’s ethics as well. 

2. Find Appropriate Content 


If you repost strange or irrelevant content on your Instagram profile, your users aren’t likely to be into it. You need to find the right content to repost so that it keeps up your brand image and flows with the rest of the content you post. 

The goal is to share posts that keep your audience engaged and interested as well as offer them useful or entertaining content that meets their needs. You don’t necessarily have to post content that exclusively features your brand; anything that aligns with your brand image and niche will work. 

The best way to find content to repost on Instagram is to prompt your followers to provide it! Hold photo contests, post a branded hashtag in your bio, and promote the idea of your followers being featured! This is the culture you create, and you’re sure to find more content if you let people know to tag your profile and use your tags. 

Remember— closed mouths don’t get fed. Create a bond with your audience and prompt them through calls-to-actions. 

3. Use the Right Tools 

Instagram Tools

It can be really time-consuming and tedious to screenshot posts or save them to your own devices. It’s much more effective to share them using methods and apps that will help you to save time. 

You can share posts from other users via your Instagram stories, which is a great timesaver and way to feature other users without even using third party apps. You can also share any Instagram stories users mentioned you in right to your story. 

For in-feed content, you’ll need to use a third-party app for reposting on Instagram, but these are incredibly easy to use and get your reposted content up immediately. Your reposting strategy will be much more streamlined when you find the right app to work with. 

4. Collaborate


One great way to get content to repost on Instagram is to collaborate with other users. If you’re at a loss and can’t find the right content to feature, you can reach out to different accounts that either complement your page or are also connected to your niche. 

You can work out a partnership that allows you to share your audiences and repost each others’ content, and that’s a great way to make sure you already have permission to share the content as well. 

5. Enhance Your Instagram Strategy 


When you implement UGC and reposting into your Instagram strategy, you enhance it tenfold. You’ll be able to build a stronger community and give an initiative to your followers to engage with your account and share content you could repost. 

You can then attract followers and get people buzzing about your account, as well as tagging you in posts and sharing content related to your profile, brand, or business. 

Final Thoughts: How to Repost on Instagram 

When it comes to how to repost on Instagram, there’s not much to it— simply find the right content through the methods mentioned above, get the proper permission, and create great captions that give credit to the OP. 

Using branded hashtags and contests are great ways to develop your content strategy while you work on other things; you can then go back to Instagram and find out what people have waiting for you to repost. 

You’ll see a boost in your engagement and generate interest in your account, making your content strategy even better than ever! Happy reposting. 

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